:root {
  --ink: #111111;
  --paper: #fffdf6;
  --blue: #244fd8;
  --red: #e84a33;
  --yellow: #f7e25d;
  --white: #ffffff;
  --line: 2px solid var(--ink);
  --shadow: 8px 8px 0 var(--ink);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 1rem;
  line-height: 1.55;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  width: 100%;
}

a {
  color: inherit;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

:focus-visible {
  outline: 4px solid var(--yellow);
  outline-offset: 4px;
}

.skip-link {
  position: fixed;
  top: 12px;
  left: 12px;
  z-index: 100;
  padding: 10px 14px;
  color: var(--white);
  background: var(--ink);
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 82px;
  padding: 12px clamp(18px, 4vw, 64px);
  border-bottom: var(--line);
  background: rgba(255, 253, 246, 0.96);
  backdrop-filter: blur(12px);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: 0.92rem;
  font-weight: 900;
  letter-spacing: -0.03em;
  text-decoration: none;
  text-transform: uppercase;
}

.brand img {
  width: 52px;
  height: 52px;
  border: 2px solid var(--ink);
  border-radius: 50%;
  object-fit: cover;
}

.brand span {
  max-width: 120px;
  line-height: 0.95;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: clamp(16px, 3vw, 38px);
}

.nav-links a {
  font-size: 0.8rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
}

.nav-links a:hover {
  text-decoration: underline;
  text-decoration-thickness: 3px;
  text-underline-offset: 5px;
}

.nav-links .nav-cta {
  padding: 11px 16px;
  border: 2px solid var(--ink);
  background: var(--yellow);
  box-shadow: 4px 4px 0 var(--ink);
}

.menu-button {
  display: none;
  width: 48px;
  height: 48px;
  border: 2px solid var(--ink);
  background: var(--yellow);
  font: inherit;
  font-weight: 900;
  cursor: pointer;
}

.ticker {
  overflow: hidden;
  border-bottom: var(--line);
  background: var(--yellow);
  white-space: nowrap;
}

.ticker-track {
  display: inline-flex;
  min-width: max-content;
  padding: 10px 0;
  animation: ticker 24s linear infinite;
}

.ticker span {
  padding-right: 38px;
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

@keyframes ticker {
  to {
    transform: translateX(-50%);
  }
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(380px, 0.95fr);
  min-height: calc(100vh - 125px);
  border-bottom: var(--line);
}

.hero-copy {
  position: relative;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-width: 0;
  padding: clamp(48px, 7vw, 104px) clamp(24px, 6vw, 88px) 38px;
  background: var(--blue);
  color: var(--white);
}

.eyebrow {
  margin: 0 0 18px;
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.hero h1,
.kit-hero h1 {
  max-width: 760px;
  margin: 0;
  font-size: clamp(4.8rem, 10.5vw, 10.8rem);
  font-weight: 900;
  letter-spacing: -0.085em;
  line-height: 0.76;
  text-transform: uppercase;
}

.hero h1 span,
.kit-hero h1 span {
  display: block;
  color: var(--yellow);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 0.43em;
  font-style: italic;
  font-weight: 400;
  letter-spacing: -0.04em;
  line-height: 1.3;
  text-transform: none;
}

.hero-intro {
  display: grid;
  grid-template-columns: minmax(220px, 480px) auto;
  align-items: end;
  gap: 34px;
  margin-top: 56px;
}

.hero-intro p {
  margin: 0;
  font-size: clamp(1.08rem, 1.7vw, 1.36rem);
}

.hero-arrow {
  width: 72px;
  height: 72px;
  border: 2px solid var(--white);
  border-radius: 50%;
  color: var(--white);
  display: grid;
  place-items: center;
  font-size: 2.2rem;
  text-decoration: none;
}

.hero-media {
  position: relative;
  min-height: 690px;
  overflow: hidden;
  background: var(--red);
}

.hero-media img {
  height: 100%;
  object-fit: cover;
  object-position: center 28%;
}

.hero-stamp {
  position: absolute;
  right: 26px;
  bottom: 28px;
  width: 146px;
  height: 146px;
  display: grid;
  place-items: center;
  border: 3px solid var(--ink);
  border-radius: 50%;
  background: var(--yellow);
  font-size: 0.72rem;
  font-weight: 900;
  line-height: 1.25;
  text-align: center;
  text-transform: uppercase;
  transform: rotate(8deg);
}

.metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-bottom: var(--line);
  background: var(--ink);
  color: var(--white);
}

.metric {
  padding: 30px clamp(20px, 4vw, 58px);
  border-right: 1px solid rgba(255, 255, 255, 0.28);
}

.metric:last-child {
  border-right: 0;
}

.metric strong {
  display: block;
  color: var(--yellow);
  font-size: clamp(2rem, 4vw, 4.2rem);
  line-height: 1;
}

.metric span {
  display: block;
  margin-top: 8px;
  font-size: 0.74rem;
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.section {
  padding: clamp(70px, 10vw, 150px) clamp(20px, 6vw, 96px);
}

.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(260px, 430px);
  gap: 50px;
  align-items: end;
  margin-bottom: 64px;
}

.section-heading h2 {
  margin: 0;
  font-size: clamp(3.2rem, 7vw, 7.6rem);
  font-weight: 900;
  letter-spacing: -0.075em;
  line-height: 0.82;
  text-transform: uppercase;
}

.section-heading h2 em {
  display: block;
  color: var(--blue);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 0.56em;
  font-weight: 400;
  text-transform: none;
}

.section-heading p {
  margin: 0;
  font-size: 1.08rem;
}

.story-grid {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: clamp(24px, 5vw, 72px);
  align-items: center;
}

.story-collage {
  position: relative;
  min-height: 700px;
}

.story-collage .stripes {
  width: 72%;
  height: 650px;
  border: var(--line);
  object-fit: cover;
  box-shadow: var(--shadow);
}

.story-collage .wedding {
  position: absolute;
  right: 0;
  bottom: 0;
  width: 48%;
  height: 430px;
  border: var(--line);
  object-fit: cover;
  object-position: center top;
}

.story-copy blockquote {
  margin: 0 0 42px;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(2.2rem, 4.8vw, 5.2rem);
  font-style: italic;
  line-height: 0.98;
}

.story-copy p {
  max-width: 620px;
  font-size: 1.1rem;
}

.tags {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-top: 34px;
}

.tag {
  padding: 8px 12px;
  border: 2px solid var(--ink);
  background: var(--white);
  font-size: 0.74rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.work-section {
  background: var(--yellow);
  border-top: var(--line);
  border-bottom: var(--line);
}

.work-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: 22px;
}

.work-card {
  position: relative;
  min-height: 610px;
  overflow: hidden;
  border: var(--line);
  background: var(--white);
  color: var(--ink);
  text-decoration: none;
}

.work-card:nth-child(1) {
  grid-column: span 5;
}

.work-card:nth-child(2) {
  grid-column: span 3;
  margin-top: 90px;
}

.work-card:nth-child(3) {
  grid-column: span 4;
}

.work-card img {
  height: 100%;
  object-fit: cover;
  transition: transform 500ms ease;
}

.work-card:hover img {
  transform: scale(1.025);
}

.work-label {
  position: absolute;
  right: 14px;
  bottom: 14px;
  left: 14px;
  padding: 16px;
  border: 2px solid var(--ink);
  background: var(--paper);
}

.work-label small {
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.work-label h3 {
  margin: 4px 0 0;
  font-size: clamp(1.45rem, 2.7vw, 2.8rem);
  letter-spacing: -0.05em;
  line-height: 1;
}

.campaigns {
  background: var(--red);
  color: var(--white);
}

.campaigns .section-heading h2 em {
  color: var(--yellow);
}

.campaign-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 34px;
}

.campaign-card {
  display: block;
  min-height: 540px;
  border: 2px solid var(--white);
  color: var(--white);
  text-decoration: none;
}

.campaign-card:nth-child(1) {
  background: var(--blue);
}

.campaign-card:nth-child(2) {
  background: var(--ink);
}

.campaign-card .copy {
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(24px, 4vw, 52px);
}

.campaign-card h3 {
  margin: 0;
  color: var(--yellow);
  font-size: clamp(2.6rem, 5vw, 5.6rem);
  letter-spacing: -0.07em;
  line-height: 0.9;
}

.campaign-card p {
  margin: 18px 0;
  font-size: 1.05rem;
}

.campaign-card strong {
  font-size: 0.78rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.press-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}

.press-card {
  min-height: 270px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(24px, 4vw, 52px);
  border: var(--line);
  background: var(--white);
  text-decoration: none;
  transition: transform 180ms ease, box-shadow 180ms ease;
}

.press-card:hover {
  box-shadow: var(--shadow);
  transform: translate(-4px, -4px);
}

.press-card small {
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.press-card h3 {
  max-width: 620px;
  margin: 38px 0 0;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.7rem, 3.2vw, 3.4rem);
  font-style: italic;
  line-height: 1.02;
}

.cta-section {
  display: grid;
  grid-template-columns: 1fr minmax(320px, 0.72fr);
  border-top: var(--line);
  border-bottom: var(--line);
  background: var(--blue);
  color: var(--white);
}

.cta-copy {
  padding: clamp(58px, 8vw, 120px) clamp(24px, 7vw, 108px);
}

.cta-copy h2 {
  max-width: 870px;
  margin: 0;
  font-size: clamp(3.2rem, 7vw, 7.8rem);
  font-weight: 900;
  letter-spacing: -0.075em;
  line-height: 0.83;
  text-transform: uppercase;
}

.cta-copy h2 em {
  color: var(--yellow);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 0.55em;
  font-weight: 400;
  text-transform: none;
}

.cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 40px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 54px;
  padding: 14px 20px;
  border: 2px solid var(--ink);
  background: var(--yellow);
  color: var(--ink);
  font-size: 0.8rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-decoration: none;
  text-transform: uppercase;
  box-shadow: 5px 5px 0 var(--ink);
  cursor: pointer;
}

.button.secondary {
  border-color: var(--white);
  background: transparent;
  color: var(--white);
  box-shadow: none;
}

.cta-note {
  display: grid;
  place-items: center;
  padding: 50px;
  border-left: 2px solid var(--white);
  background: var(--red);
  text-align: center;
}

.cta-note p {
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(2rem, 4vw, 4.2rem);
  font-style: italic;
  line-height: 1;
  transform: rotate(-4deg);
}

.site-footer {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 22px;
  padding: 28px clamp(20px, 5vw, 78px);
  background: var(--ink);
  color: var(--white);
}

.site-footer img {
  width: 58px;
  height: 58px;
  border: 2px solid var(--white);
  border-radius: 50%;
  object-fit: cover;
}

.site-footer strong {
  display: block;
  text-transform: uppercase;
}

.site-footer span {
  color: rgba(255, 255, 255, 0.72);
  font-size: 0.85rem;
}

.site-footer a {
  font-size: 0.8rem;
  font-weight: 900;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.kit-body {
  background: var(--paper);
}

.kit-hero {
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  min-height: 760px;
  border-bottom: var(--line);
  background: var(--red);
  color: var(--white);
}

.kit-hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(60px, 8vw, 128px) clamp(24px, 7vw, 104px);
}

.kit-hero h1 {
  font-size: clamp(4.3rem, 9vw, 9.2rem);
}

.kit-hero-copy > p {
  max-width: 620px;
  margin: 34px 0 0;
  font-size: 1.14rem;
}

.kit-hero-media {
  min-height: 680px;
  overflow: hidden;
  border-left: var(--line);
}

.kit-hero-media img {
  height: 100%;
  object-fit: cover;
  object-position: center 18%;
}

.kit-intro {
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: clamp(38px, 8vw, 120px);
  align-items: start;
}

.kit-intro h2,
.kit-title {
  margin: 0;
  font-size: clamp(3rem, 6vw, 6.6rem);
  font-weight: 900;
  letter-spacing: -0.07em;
  line-height: 0.86;
  text-transform: uppercase;
}

.kit-intro .lead {
  margin: 0;
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.8rem, 3.7vw, 3.8rem);
  font-style: italic;
  line-height: 1.05;
}

.kit-stats {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  margin-top: 42px;
}

.kit-stat {
  padding: 26px;
  border: var(--line);
  background: var(--yellow);
}

.kit-stat strong {
  display: block;
  font-size: clamp(2.4rem, 5vw, 5.2rem);
  letter-spacing: -0.06em;
  line-height: 1;
}

.kit-stat span {
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.territories {
  background: var(--blue);
  color: var(--white);
}

.territory-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
  margin-top: 50px;
}

.territory-card {
  min-height: 250px;
  padding: 30px;
  border: 2px solid var(--white);
}

.territory-card:nth-child(2) {
  background: var(--yellow);
  color: var(--ink);
  border-color: var(--ink);
}

.territory-card h3 {
  margin: 0 0 40px;
  font-size: clamp(1.8rem, 3vw, 3.2rem);
  letter-spacing: -0.05em;
  line-height: 0.95;
  text-transform: uppercase;
}

.kit-gallery {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  grid-auto-rows: 570px;
  gap: 18px;
  margin-top: 56px;
}

.kit-gallery figure {
  position: relative;
  margin: 0;
  overflow: hidden;
  border: var(--line);
  background: var(--white);
}

.kit-gallery figure:nth-child(even) {
  margin-top: 58px;
}

.kit-gallery img {
  height: 100%;
  object-fit: cover;
}

.kit-gallery figure:nth-child(2) img,
.kit-gallery figure:nth-child(4) img {
  object-position: center top;
}

.format-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 2px;
  margin-top: 46px;
  border: var(--line);
  background: var(--ink);
}

.format-card {
  min-height: 220px;
  padding: 34px;
  background: var(--paper);
}

.format-card span {
  display: inline-grid;
  width: 40px;
  height: 40px;
  place-items: center;
  border-radius: 50%;
  background: var(--red);
  color: var(--white);
  font-weight: 900;
}

.format-card h3 {
  margin: 40px 0 8px;
  font-size: 1.5rem;
  text-transform: uppercase;
}

.format-card p {
  margin: 0;
}

.proof-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  margin-top: 48px;
}

.proof-card {
  padding: 30px;
  border: var(--line);
  background: var(--white);
}

.proof-card h3 {
  margin: 0 0 10px;
  font-size: 2rem;
  letter-spacing: -0.04em;
}

.proof-card p {
  margin: 0 0 22px;
}

.proof-card a {
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.contact-block {
  display: grid;
  grid-template-columns: 1fr 0.72fr;
  border-top: var(--line);
  background: var(--yellow);
}

.contact-copy {
  padding: clamp(62px, 9vw, 140px) clamp(24px, 7vw, 110px);
}

.contact-copy h2 {
  max-width: 900px;
  margin: 0;
  font-size: clamp(3.5rem, 7.5vw, 8rem);
  font-weight: 900;
  letter-spacing: -0.08em;
  line-height: 0.82;
  text-transform: uppercase;
}

.contact-copy p {
  max-width: 630px;
  margin: 30px 0;
  font-size: 1.1rem;
}

.contact-card {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: clamp(38px, 6vw, 82px);
  border-left: var(--line);
  background: var(--ink);
  color: var(--white);
}

.contact-card small {
  font-weight: 900;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.contact-card a:not(.button) {
  display: block;
  margin: 18px 0 32px;
  color: var(--yellow);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.35rem, 2.6vw, 2.6rem);
  font-style: italic;
  overflow-wrap: anywhere;
}

.print-bar {
  display: flex;
  justify-content: center;
  padding: 24px;
  border-top: var(--line);
  background: var(--red);
}

.redirect {
  min-height: 100vh;
  display: grid;
  place-items: center;
  padding: 24px;
  background: var(--blue);
  color: var(--white);
  text-align: center;
}

.redirect h1 {
  margin: 0 0 16px;
  font-size: clamp(3rem, 10vw, 8rem);
  letter-spacing: -0.07em;
  line-height: 0.9;
  text-transform: uppercase;
}

@media (max-width: 1050px) {
  .hero,
  .kit-hero {
    grid-template-columns: 1fr 0.85fr;
  }

  .hero-copy {
    padding-left: 34px;
    padding-right: 34px;
  }

  .campaign-card .copy {
    min-height: 540px;
  }

  .work-card:nth-child(1),
  .work-card:nth-child(2),
  .work-card:nth-child(3) {
    grid-column: span 4;
  }

  .work-card:nth-child(2) {
    margin-top: 0;
  }
}

@media (max-width: 820px) {
  .site-header {
    min-height: 72px;
  }

  .brand img {
    width: 46px;
    height: 46px;
  }

  .menu-button {
    display: block;
  }

  .nav-links {
    position: fixed;
    inset: 72px 0 auto;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 22px;
    border-bottom: var(--line);
    background: var(--paper);
  }

  .nav-links.open {
    display: flex;
  }

  .nav-links a {
    padding: 18px 10px;
    border-bottom: 1px solid #c9c5ba;
  }

  .nav-links .nav-cta {
    margin-top: 14px;
    text-align: center;
  }

  .hero,
  .kit-hero {
    grid-template-columns: 1fr;
  }

  .hero-copy {
    min-height: 610px;
  }

  .hero-media,
  .kit-hero-media {
    min-height: 680px;
    border-top: var(--line);
    border-left: 0;
  }

  .metrics,
  .section-heading,
  .story-grid,
  .campaign-grid,
  .press-grid,
  .cta-section,
  .kit-intro,
  .territory-grid,
  .proof-list,
  .contact-block {
    grid-template-columns: 1fr;
  }

  .metric {
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.28);
  }

  .section-heading {
    gap: 26px;
  }

  .story-collage {
    min-height: 640px;
  }

  .work-card:nth-child(1),
  .work-card:nth-child(2),
  .work-card:nth-child(3) {
    grid-column: span 12;
  }

  .work-card {
    min-height: 650px;
  }

  .cta-note,
  .contact-card {
    border-top: 2px solid var(--white);
    border-left: 0;
  }

  .site-footer {
    grid-template-columns: auto 1fr;
  }

  .site-footer > a {
    grid-column: 1 / -1;
  }

  .kit-gallery {
    grid-template-columns: 1fr 1fr;
    grid-auto-rows: 340px;
  }

  .kit-gallery figure:nth-child(n) {
    grid-column: auto;
    grid-row: auto;
    margin-top: 0;
  }
}

@media (max-width: 560px) {
  .hero h1,
  .kit-hero h1 {
    font-size: clamp(3.5rem, 18vw, 5.6rem);
  }

  .hero-intro {
    grid-template-columns: 1fr;
    margin-top: 40px;
  }

  .hero-arrow {
    display: none;
  }

  .hero-media,
  .kit-hero-media {
    min-height: 590px;
  }

  .hero-stamp {
    width: 118px;
    height: 118px;
    font-size: 0.62rem;
  }

  .section {
    padding-right: 18px;
    padding-left: 18px;
  }

  .story-collage {
    min-height: 560px;
  }

  .story-collage .stripes {
    width: 78%;
    height: 520px;
  }

  .story-collage .wedding {
    width: 52%;
    height: 330px;
  }

  .kit-stats,
  .format-grid,
  .kit-gallery {
    grid-template-columns: 1fr;
  }

  .kit-gallery figure:nth-child(n) {
    grid-column: auto;
    min-height: 480px;
  }

  .cta-actions {
    flex-direction: column;
  }

  .button {
    width: 100%;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}

@media print {
  .site-header,
  .ticker,
  .print-bar,
  .menu-button,
  .site-footer {
    display: none !important;
  }

  body {
    background: #ffffff;
    color: #111111;
    font-size: 11pt;
  }

  .kit-hero,
  .territories,
  .contact-block {
    break-inside: avoid;
    print-color-adjust: exact;
    -webkit-print-color-adjust: exact;
  }

  .section {
    padding: 42px;
  }

  a {
    text-decoration: none;
  }
}